Designated drivers across all 20 Blind Tiger Inns pubs have been enjoying free non-alcoholic drinks throughout the month of December for being a hero and driving over the festive period.
The campaign offers free draught soft drinks to those who abstain from drinking alcohol to act as the responsible driver for others. The campaign started in 2019 and has run ever since due to its popularity amongst drivers.
Kicking off the New Year; there will be a strong offer on non-alcoholic products, Heineken 0% and Old Mout 0% to support those doing Dry January. From January 1st, it will be two for the price of one on bottles of Heineken 0% and Old Mout 0% which should help support those not drinking in January but still want to socialise and be around friends and family at the pub!
Managing Director, Chris Tulloch commented:
“The majority of our offers throughout the year are targeted towards alcoholic drinks so we like to do something different at Christmas! We commend the designated drivers out there, so we decided to introduce this campaign to say thanks to them for being a hero!
The importance of being safe on the roads is even more prevalent over Christmas so we’re hopeful that our campaign will encourage more people to be aware of drink driving over the festive period.
Similarly, we acknowledge that Dry January is now a huge national campaign that many people participate in which is why we introduced a great offer on our 0% products for the first week of January!”
